An identity for a wellness and beauty brand pointing to the far extremes of luxury, and wellness as an expression of fashion — building a brand language around sophistication, scientific rigour and material seduction — disrupting a multi-billion dollar industry.
Launching in 2018, LYMA was created as a disruptive player in the health supplement market — merging the assertively scientific background of advisors, healthcare specialists, and patented ingredient blends, with concepts of luxury, beauty, exclusivity, and a loyal base of celebrity and socialite brand ambassadors.
Supporting the work of the principal designer at Headless Horse, we created a stationary system around our core brand symbols — the crown, the keys, and stylised Cross Pattée. Copper foil edge-printing and spot-gloss monograms pull the maiden packaging design of LYMA through to it’s printed identity with the same stunning texturality and attention to detail.
Our delivered work included an online brand playbook with design guidelines, template assets, and identity do’s-and-don’ts.
On launch LYMA was featured in Vogue, Elle Magazine, Harper's Bazaar, and listed as “the Bulgari of supplements’ by The Evening Standard.
